Definition and Purpose of Keywords - Kylie defines a keyword as a way to share details and information. It is a tool in the context of messaging that sends back a single response when someone texts in the associated Keyword. The purpose of using keywords is to provide specific information or details to Church members.

Setting up Keywords - Kylie explains the process of setting up Keywords. To create a new Keyword, one needs to navigate to the Messaging section, go to the Outbox, and then click on Keywords. When setting up a Keyword, it is important to give it an internal name and set up the actual words or phrases that a user would text in to receive the Keyword reply. Multiple spellings and versions of Keywords are encouraged to avoid user error.

Customizing Keyword Response - Kylie emphasizes the importance of customizing the response that someone would receive when they text in a Keyword. This response should contain the desired information or details that the Church wants to share with its members. Keywords should be set up rigidly, meaning that the user should text in the Keyword exactly as it is set up to trigger the appropriate response.