With Broadcast Analytics, you can easily track the delivery performance of all your Broadcasts, whether they are standard Broadcasts or Smart Broadcasts.

View key metrics such as message delivery success rates and failure rates to better understand how your text messages are performing. These insights help you identify delivery issues, measure effectiveness, and make informed decisions to improve future communications.

When sending a Standard Broadcast, you'll be able to see the delivery status for each recipient, showing whether the message you sent them is currently sending, was delivered successfully, or failed for any reason.

You'll be able to see metrics like total sent, delivered percentage, failed percentage, and sending status.

Want even more information? Consider sending a Smart Broadcast instead! In addition to all of the delivery statuses you can see for a standard Broadcast, Smart Broadcasts also give you insight into how many people are clicking the link you send them, giving you a true picture of how many people opened and read your message. The 'Unique Clicks' metric specifically counts each recipient only once, even if they click the link multiple times, offering a more accurate view of unique engagement.

In addition to delivery metrics, you'll also see click rate, total clicks, and unique clicks. The 'Unique Clicks' metric represents the number of distinct recipients who clicked on a link within a broadcast message at least once. This ensures that multiple clicks by the same individual are only counted as one unique click, providing a clear measure of how many unique individuals engaged with the link. By focusing on unique clicks, you can better assess the effectiveness of your messaging strategy without being skewed by repeated clicks from the same recipient.

To view analytics for both Standard and Smart Broadcasts, navigate to your Communications tab, click Broadcasts, and then click View next to the broadcast you want to review.

Broadcast types are indicated visually next to each one. Smart Broadcasts have a purple bar/line graph symbol, whereas Standard Broadcasts have a blue message bubble. Any recurring Broadcasts (whether Smart or Standard) also have the green recycle symbol next to them.

Use filters to focus on specific recipient groups and see why a message may have failed on delivery and how to fix the issue. You can click a contact’s name to review or update their information like their name or phone number as needed.

Shows contacts who successfully received your Broadcast. You can see:

The Failed tab shows contacts who did not receive your Broadcast due to an error. Each entry includes a failure reason and description (for example, an invalid or number that cannot be texted). The reason is listed under the Description column, and when you click on the info icon more context is provided.

You can click the contact to go to their profile so you can update their details and correct the issue.

The Opened tab shows contacts who have received and opened your Smart Broadcast, along with how many times they viewed it. Remember that this metric is only available for Smart Broadcasts, and not for Standard Broadcasts.

The Hasn't Opened tab shows contacts who were sent the Smart Broadcast but have not opened it yet. Remember that this metric is only available for Smart Broadcasts, and not for Standard Broadcasts.

This status can be a little confusing, because in some cases these contacts successfully received the message and simply have not opened it, but others may not have received the message at all, if there was an error. The Delivery Status column displays if the message was successfully delivered or if the message failed to deliver.

Click on the info icon next to any message marked as Failed to see why it wasn't delivered.

Not every message delivery failure is caused by the same issue. Use the table below to understand common delivery failure reasons and what they mean.