With Broadcast Analytics, you can easily track the delivery performance of all your messaging campaigns, including both standard Broadcasts and Smart Broadcasts.

View key metrics such as message delivery success rates and failure rates to better understand how your campaigns are performing. These insights help you identify delivery issues, measure campaign effectiveness, and make informed decisions to improve future communications.

Whether you're sending a one-time broadcast or using Smart Broadcasts, Broadcast Analytics provides a centralized view of your message delivery results.

Smart Broadcast Analytics

Performance metrics tracked: total recipients, click rate, total clicks, and unique clicks.

Click rate: total number of people who opened the link in the broadcast
Total clicks: total number of times the broadcast was opened
Unique clicks: number of unique recipients who clicked at least once

Standard Broadcast Analytics

Limited tracking: monitors delivery status only, without click metrics
Metrics shown: total sent, delivered percentage, failed percentage, and sending status

Accessing Your Broadcast Analytics

To view analytics for both Standard and Smart Broadcasts, navigate to your Communications tab and click on Broadcasts, then click View next to the Broadcast you want to review.

Broadcast types are indicated visually next to each one. Smart Broadcasts have a bar graph and line graph symbol, whereas Standard Broadcasts have a message bubble. Any recurring Broadcasts (whether Smart or Standard) have the green recycle symbol next to them.

New to Smart Broadcasts? Learn how to create effective broadcasts and get started here. Smart Broadcast Analytics gives you full engagement context, including click rates, total clicks, and unique clicks, so you can clearly understand how recipients are interacting with your messages. 💡

Understanding Broadcast Delivery Failures

Not every message delivery failure is caused by the same issue. Use the table below to understand common delivery failure reasons and what they mean.

Category	Description
Invalid Number	Landline, invalid number, or phone not enabled for texting. The phone number is inactive, invalid, or cannot receive messages. The phone number is not assigned to a carrier. The phone does not allow messages from toll free numbers. Phone number has been deactivated, and is not associated with any active carrier. The phone number is blocked from receiving messages.
Carrier Rejected	The carrier rejected the message; the phone may be out of prepaid funds or blocking the content. The carrier says the phone was unavailable, likely out of service or roaming at the time.
Service Failed	The carrier says it was not able to send the message to the phone. The messaging provider experienced a temporary issue; please try sending again later. The messaging service is temporarily busy; please try sending again later.
Opt Out	The person has opted out of receiving messages from the sender, and will be unsubscribed from future messages.
Spam Blocked	Message blocked as spam by the carrier. Shortened link was rejected.
Media Issue	The phone does not support picture or group messages. Media could not be downloaded. The attached images or media files are too large to send. The carrier rejected the message because it does not support the attached file type.

Don't see your error listed? We're here to help! Reach out to support@gloo.us, and our team will be happy to assist you. 🚀

My text messages aren't being received...

Outbound: Standard Broadcasts Guide

Messaging Analytics Dashboard

Outbound: Smart Broadcasts Guide

How are Smart Broadcasts and Memos Different?