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Why Texting is the Perfect New Visitor Communication Strategy
Why Texting is the Perfect New Visitor Communication Strategy
Updated over 6 months ago

Texting is ideal for welcoming and engaging new church visitors. But why? Let’s explore what makes texting the ideal mode of communication for your new visitors.

Why Do New Visitors Prefer Texting?

  1. Ubiquity and Accessibility: Almost everyone has a smartphone, and texting is a universal function. Unlike emails, which can get buried in inboxes, or phone calls, which can be intrusive, texts are read promptly. Research shows that 98% of texts are read within minutes of receipt. This ensures your messages to new visitors are seen and acknowledged quickly, making them feel valued and connected.

  2. Low-Pressure Engagement: Texting is less formal and less intrusive than other forms of communication. For new visitors, this low-pressure approach can be more welcoming and less intimidating, oftentimes not requiring any response at all. It allows them to engage at their own pace and convenience, without the pressure of immediate response required by phone calls or the formality of emails.

  3. Personal Touch: Personalized texts can make new visitors feel special and recognized. A simple, personalized welcome text can make a significant difference in how visitors perceive their first experience with your church, whereas printed welcome bulletins can feel mass-produced and emails can feel lackluster. A personal text shows that your church values each individual, reinforcing a sense of belonging and community.

Why Is Texting Easier for Church Leaders?

  1. Efficiency and Convenience: Managing communication with new visitors can be time-consuming. Our texting platform allows you to automate and schedule messages, saving time and ensuring consistent follow-up. Series automation can send a sequence of messages to new visitors over several weeks, helping them integrate smoothly into the church community without requiring constant manual effort.

  2. Organization and Management: Our platform's group creation feature enables you to segment their audience effectively. You can create specific groups for new visitors, ensuring they receive relevant information and follow-up messages. This targeted approach not only enhances communication efficiency but also makes new visitors feel more connected and informed.

  3. Two-Way Communication: Texting opens the door for two-way communication, allowing new visitors to ask questions, seek information, or provide feedback. This interactive element helps build a relationship between you and new visitors, fostering a sense of community and support.

How Texting Leads to More Returning Visitors and an Engaged Community

  1. Building Relationships: Consistent, personalized communication helps in building strong relationships with new visitors. When visitors feel valued and connected, they are more likely to return and participate actively in church activities. Texting helps maintain this connection without overwhelming them.

  2. Prompt Responses: Quick responses to visitors' queries or concerns through texting can significantly enhance their experience. When visitors see that the church is responsive and attentive, it builds trust and encourages them to stay engaged.

  3. Engagement Opportunities: Texting can be used to share upcoming events, invite new visitors to small group meetings, or provide resources like devotionals and study guides. These touchpoints keep new visitors engaged and informed about church activities, fostering a sense of belonging and community involvement.

The Texting Difference

Texting is an indispensable tool for church leaders aiming to create a welcoming and engaging environment for new visitors. It’s a win-win for church leaders and new visitors alike. Start using the Gloo free texting platform today to enhance your new visitor communication strategy and see the positive impact it can have on your church's growth and community engagement.

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