Mailchimp Integration
Add new emails to your Mailchimp lists from people in Gloo
Brian Knollman avatar
Written by Brian Knollman
Updated over a week ago

Mailchimp is the only Integration in your Gloo account that is more focused on pushing information out of Gloo than bringing information into Gloo.

Gloo enables you to capture email addresses when a new person texts in. The Mailchimp integration enables you to add email addresses to a Mailchimp list by syncing Gloo groups to Mailchimp lists.

While generally each Gloo account can only have 1 active integration, Mailchimp can be synced to an account along with another integration, since it is more focused on pushing data out of Gloo.

Important: In order to use the integration, you will need at least one Gloo group and at least one Mailchimp list.

How do I set up a Mailchimp Integration?

  1. Find the Mailchimp integration under your Engage menu by navigating to Settings -> Integrations. Click Connect to start the integration.

  2. Click Continue and you will be prompted to log in to your Mailchimp account.

  3. After logging in, click Allow to enable the integration.

  4. All of your Gloo groups will show on the screen. Toggle on any groups you want to sync to a Mailchimp list.

  5. Select the correlating Mailchimp list you want to populate with new email addresses.

  6. Click Sync Now. Any new email addresses will automatically populate in your Mailchimp list.

At any time, use the 3 dot drop down menu and click Edit Integration to update which Gloo groups are sending to Mailchimp lists.

The Mailchimp integration automatically syncs every night. At any time, you can manually sync by clicking Sync Now.

Use the 3 dot drop down menu and click Remove Integration to disconnect your Mailchimp integration.

Best Practices to get new people added to a Mailchimp list

If you are using Gloo to capture new people, here are a few steps to follow to get those people into Mailchimp.

  1. Ensure you have a group created for these new people.

  2. Set up a keyword or series that you will encourage your guests to text in to. Then click Add Effect for that keyword or series.

  3. Use the "Add person to a group" Effect on the keyword or series so whenever someone texts that in, they will be automatically added to the correlating group.

  4. Ensure you have turned on email capture in your Onboarding settings.

  5. Select this group to integrate with your corresponding Mailchimp list.

If you follow these steps, new people will be asked their name and email address upon texting in. They will be added into your Gloo group when texting in, and their email address will be populated in Mailchimp.

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