Looking for a meaningful way to connect with your congregation—without texting? With our Email feature exclusively for Gloo+, you can now reach hearts and inboxes alike!
Craft messages filled with encouragement, Scripture, announcements, and inspiration. Use the Template Editor to easily include images, videos, and interactive menus—helping you share God’s Word and your church’s mission in a dynamic and personal way. Stay connected. Build community. Share the Good News—one email at a time.
Pro Tip: Need help gathering people's email addresses? Turn on Email Collection in your Onboarding System Workflow!
Email Overview 📤
Head over to Communications and click on Email to get started. From there, you’ll see your messages organized into four easy-to-use tabs: Sent, Scheduled, Drafts, and Templates—so you can quickly find what you need and stay on top of your communication.
NOTE: Just a heads-up: Emails can only be sent from your Gloo account. If someone replies, their response won’t come into your Gloo inbox, but will instead go to whatever email address you specify as your "Reply-To" email.
Sent ✉️
The Sent tab lets you see all the emails that have already gone out—along with who created them, when they were sent, and how many people opened them. Want to take another look or reuse a message? Just click the three dots (⋯) to View or Duplicate.
When you click View, you’ll find all the key details—like the subject line, sender info, reply-to email, and the send date. On the Analytics side, you can check out how many people opened the email, how many it was sent to, and exactly who received it.
Scheduled 📆
The Scheduled tab shows all the emails you’ve set to go out later. Need to make a change? Just click the three dots (⋯) next to the message to View, Duplicate, or Delete it.
Drafts 📄
Drafts are emails you're still working on and haven’t sent out yet. To make changes, just click the three dots (⋯) next to the message—there you can Edit, Duplicate, or Delete it.
Templates 📜
You can create your own templates from scratch, or use premade Gloo templates to make recurring communications a breeze. Check out this article for more details!
Creating and sending an email 📤
To create an email, click on Communications -> Email and Click Create New Email.
Enter an Email Subject line, and get started designing your email! Adding content to your emails is easy—just drag and drop! Simply choose the elements you’d like from the right-hand side and drop them into your message to bring it to life.On the right hand side you manage your content by adding Columns, Buttons, Dividers, Heading, Text, Image, Video, Social media pages, Menu or HTML.
To remove an element from your template or duplicate it, click on it to edit it and then click on the trash can to delete, or the copy icon to duplicate.
Adding Columns
To add a column, just drag and drop it into the editor. Then, choose how many columns you want by clicking on the layout options—like 100% for one column or 50/50 for two columns.
Under Column Properties you can adjust the background color, padding and border on sides of your message with solid, dotted or dashed lines.
Under Row Properties you can adjust background color, content background color and even add an Image from your local device, web address, or browse a library of available stock images!
Adding Buttons
You can add buttons to your email that, when clicked on, will perform different actions. Add them by clicking on Button and dragging and dropping it to your text area.
To edit your Button, just click on it. Buttons can be custom designed to help you share meaningful and engaging content with your congregation.
You can assign different actions to the button that will happen when someone clicks it in their email. Actions include opening a website, sending an email, or calling a phone number.
Buttons can be further customized with different background colors, text colors, and widths.
Adding Recipients
Once your message is crafted and ready to send, click on Add Recipients in the upper right corner.
Make sure all of the required fields listed here are filled in:
Subject line: The email subject that will be displayed to recipients
From name: The name of the person the email is coming from that will be displayed. We recommend using your church name here, or your pastor's name.
Recipients: Who in your Gloo account the email will be delivered to (if they have a valid email address)
Reply to email address: If someone replies to your email, this is where their reply will go, since emails will not come into your Gloo inbox.
Whether you'd like to send the email now, schedule it for later, or schedule it as a recurring email
Note that you can also exclude specific people or groups- for example, maybe you want to send the email to everyone except for your Volunteers group. Simply add that Group into the exclusion list.
Previewing and Sending
In the Preview area at the bottom of the screen you can preview your email in different environments - desktop, tablet and mobile devices, light and dark mode, and different resolutions and screen sizes.
Once you are confident your email is designed the way you want, click Preview in the upper right corner to move onto the final step.
Confirm everything one last time and click Send to send your email!
Pro Tip: To make sure your emails don’t land in a spam folder, have your recipients add no-reply@emails.community to their contacts. If someone says they are not receiving your emails, this is always a good place to start to troubleshoot.
Subscription Statuses 📝
When you add a new contact—manually, via CSV, or from your CHMS—contacts will start with an Email Status of “Subscribed.”
How to Unsubscribe
For every email that is sent to your contacts, the footer of the email will contain an Unsubscribe link. Once someone clicks on the Unsubscribe link, their Email status will be updated to Unsubscribed. You can view a contact's email status by locating them under People and clicking on their profile.
Once a contact clicks Unsubscribe in an email, they will be redirected to this page confirming they have been Unsubscribed.
Note: Email and SMS statuses are separate, so unsubscribing from emails doesn’t affect texts, and vice versa. To stop receiving texts, a contact just needs to reply with “STOP” to be automatically unsubscribed.
How to Resubscribe
If a contact wants to resubscribe, you can simply navigate to their profile under People and click the Send Resubscribe Email button.
Your contact will receive an email to click a link to resubscribe. Once they successfully resubscribe, they will be linked to a page confirming the update.
Their Email Status under their contact in People will automatically be updated to Subscribed. Remember, this only affects their email subscription status- SMS subscription status is separate.
Email Analytics ✉️
Email analytics provide valuable insights into how your content is performing. You can easily track important metrics such as delivery rates, clicks, bounces, opens, and unsubscribes to better understand and improve your email campaigns.
To view email analytics, navigate to the Communications tab, and click Email. Click on the 3 vertical dots next to the email you'd like to view metrics for and click View Analytics.
Delivery Rate: Total number of successful deliveries.
Click Rate: Total number of people who clicked a link in the email out of the people who were delivered the email.
Bounce Rate: Total number of emails that were blocked and returned to sender.
Open Rate: Total number of people who opened the email out of the people who were delivered the email.
Unsubscribe Rate: Total number of people who unsubscribed from this specific delivered email.
Spam Reports: Total number of people who marked the email as spam.