All Messages:

Find the history of every text message a person has received and sent in to your account's phone number in the Messages tab.

  • Unresolved Messages:

    • Messages flagged as needing a response. Messages get flagged anytime a person asks or says something that Gloo has not been set up for. Unresolved messages can be assigned to a team member, responded to, or simply marked as resolved.


Explorers are people in your community who have seen a message of hope online and responded by filling out a form. They have asked to be connected to a local church and are looking for someone to personally follow up with them. (Learn more about this program here.)

Upon getting matched with your organization, Explorers show up directly in your Explorer Inbox so you can start a conversation!

Note: Explorers are not included in every Gloo plan.

  • Conversation Prompts

    • Templated one time message you can use to start or continue a conversation. These can be used in any conversation, but they will be the most helpful for kick starting or continuing a conversation with an Explorer.


Nothing needs to be set in your account to start using the Prayer feature. Gloo uses natural language processing to automatically capture all prayer requests texted in. The Prayer tab in your Gloo account shows a log of all the requests that have come in. Each request in the log can be assigned to a team member and responded to by clicking "Mark as Prayed for."


The Stories tab in Gloo shows the stories sent in by your people. A story is populated in your Gloo account upon a new submission of the story form. To submit a story form, someone texts in something like "Story" or "I have a story," clicks the link texted back to them, either types out their story or uploads a video into the form, and clicks submit.


Someone opts into a series by texting in the keyword associated with the series. Every series has a message that is "Sent when subscribed" - which is the message sent back immediately upon opting in with the keyword. The rest of the texts in the series are then sent out based on how they are scheduled, whether rolling or fixed.

  • Rolling Series:

    • Type of Series where messages are sent back based on the subscription date. This means if someone subscribes on a Tuesday, they would get the next messages on Wednesday and Thursday. If someone subscribes on Wednesday, they would get the next messages on Thursday and Friday. No one misses any messages in a rolling series.

  • Fixed Series:

    • Type of Series where messages are sent on specific dates and times. This means every subscriber receives the series messages on the exact same day at the exact same time. If someone subscribes to the fixed series after some messages have gone out, they will not receive those first messages.


Broadcasts are mass texts sent to everyone in your account, groups of people, or individuals. Broadcasts are received as if the person is in a one-to-one text message thread from your account's unique phone number, not a multi-person group text thread.

Note: Email Broadcasts are also available.


Keywords in Gloo send a single text response when triggered. A Keyword can have multiple words or phrases set up as the keyword someone texts in to trigger it. The words or phrases set up as keyword(s) must be texted in exactly in order to trigger the response.


The People tab shows profiles for anyone in your Gloo account. People are added to your account via manual creation, CSV upload, ChMS integration, or simply by texting into your phone number. Each person has a status of Active, Inactive, Unsubscribed, or Blocked. The number of people in the header of your account is the total Active people.

Note: An Explorer is added into your People when you send them your first text message.


The Network tab hosts the Network Portal. The Network Portal gives the ability for you as a Network leader to invite your churches to sign up for the Gloo App through a unique and custom shareable URL. As a result, you will be able to gain visibility into the churches that have signed up connected to your Network and see some of your Network’s activity.



A Kit is a collection of Resources to execute a strategy. The Resources in a Kit can include:

  • Links

  • Downloads

  • Series Templates

  • Broadcast Templates

  • Keyword Templates

  • Survey Templates

By activating and completing a Kit, your church will have a comprehensive communication strategy for an initiative!

  • Templates:

    • Templates are pre-written text messages to engage your people. There are Templates for Keywords, Series, and Broadcasts. There are also Playbooks - which combine multiple templates to create a more comprehensive strategy.


Surveys send questions and receive answers all via text. Questions sent out can require the answer texted in to be a number, or they can be open ended questions.

  • Opt-in Survey:

    • Opt-in Surveys are triggered when someone texts in the associated keyword.

  • Scheduled Survey:

    • Scheduled Surveys are sent to people at a predetermined date and time.

Texting Simulator:

The texting simulator previews the experience your people will have when texting your phone number - and it doesn't use any credits. Use the simulator to see if you've set something up the way you'd like!


Effects are helpful administrative tools. They are additional actions that happen when someone texts the corresponding Series, Keyword, or Automation. Effects can add a person to a group, remove a person from a group, remove a person from a series, and/or email team members.

Quick Responses:

Quick Responses use natural language processing to reply to commonly asked questions. When someone texts a question related to any of the Quick Response topics, Gloo will immediately text back the response you set up. Unlike Keywords, which need to be texted exactly to be triggered, Quick Responses are triggered when the sentiment of the text in is related to the specific automation.


Customizations provide a way to shape every text sent out from your account's phone number. Customizations include: the response sent to acknowledge a prayer request texted in, the default response to a request being marked as prayed for, the text sent to acknowledge an unresolved message, and the onboarding complete text.


The onboarding page in Settings is where you shape the experience for someone texting in to your phone number for the very first time. The onboarding flow does not apply to people added into your account by CSV upload or ChMS integration.


Team members are administrators of your Gloo account. All accounts can have unlimited team members, and each team member has a unique login to the same account.


Groups are segments of your people. Groups can be created in Gloo or i created via ChMS integration.


Tags are given as options someone can add onto a Story they are submitting.

Did this answer your question?